As a business owner, you likely already have a Facebook page established and believe it's serving your company quite positively well. But more common than you would think, loads of business owners aren't taking the time to leverage their Facebook page as effectively as they could to grow their business. 

Naturally, with most social media, the best methods and techniques will change rapidly as consumers become wiser, more perceptive and eager for something unique. Still, there are some techniques that have proven to be incredibly successful for many business ventures over the years. Let's read on and see which of these are the best when it comes down to leveraging a business on Facebook

Facebook profile.

A profile is the core identity of your business on Facebook, so it makes sense to be sensible when developing it. The cover image and profile photo are key ingredients for your profile and allow the stage to be set for a brand on Facebook. Editing the settings to your specifications should be the first step taken, followed by adding additional photos and promotional videos, providing an address to your location, phone number, and website URL. Make sure to provide information that describes what kind of business you have and the products or service it provides. 

Furthermore, include those currently under your employment to the business page. Adding them will enable employees of your business to spread the word to potential customers who may be interested in your products or services. You want to allow your business to spread to as many customers as possible. 

Posting events.

Facebook contains a fantastic feature that allows business owners to post events for their business. Taking advantage of this is a must-do for scheduling events in which your supporting customers could attend. This can be used to provide a special sale in which customers could attend, online or in person. It may seem difficult for an online-only event, but it can be worked around by announcing the starting date and time and providing a link to a product at a special price. This could lead towards a large amount of traffic for your business site and the chosen product for sale. 

Additionally, keep your customers updated regarding your business. If any news articles and posts about your business have been made, simply linking it to your Facebook page could generate more interest. Updating your Facebook page should be consistent on a daily basis to keep customers informed of future sales or changes regarding the business. 

Post relevant and viral content.

When posting relevant content, don't immediately jump to simply posting content that will affect your business. Think about what would be relevant to your customers and if they would be likely to respond to such posts. These are some of the things to take into consideration when regularly posting. Messages shouldn't always be related to making a sale pitch or announcing company news. Such news should only be made when it will benefit the customer themselves, such as a big sales announcement, or an emergency, such as closing the store early due to unforeseen consequences. 

Facebook pages should be about developing a positive relationship between customer and business through interesting, informative, insightful or humorous posts. Starting conversations by posing a question or making bold statements can be another great way to connect with customers. Asking them to click on the "like" button if they agree and to comment to disagree can generate all sorts of interest on a business's Facebook page.

Not many people may know about this, but Facebook ranks a posting based on engagements made. What this means is that the more people interact with a post, the more likely Facebook is willing to show it. Since the average business page only sees a sum of three percent in engagement when posting viral content that receives tons of attention, your business page engagement will drastically rise. Viral content can range from interesting articles, hilarious pictures, or even videos.

Building and engaging groups.

Facebook offers a vast amount of groups based on topics and interests of varying variety. These groups will allow any smart business owner to target related areas of their business. Search for groups to join that have users who may belong to these groups and would possibly have some interest in purchasing your products. Developing a community of people based around your business helps to draw in a close-knit group of people who support your product or services. This comes from people's desire to connect with other like-minded individuals who share similar interests with them.

Paid advertising. 

Facebook ads are some of the most popular ways to promote a business in this digital age. Due to Facebook’s immense potential of its increasing volume, it’s worth considering going the route of paid advertising. One of Facebook’s strongest features is the capability to target users. Advertisers now have the ability to target users based on a wide variety of search filters: age, birthday, connections, education, language, keywords, sex, interested in, and much more. This allows business owners to target who will most likely be interested in their products or service, which can be useful for those who may have a business that caters to a more niche demographic.

Another feature is to track how well the ads are performing. Facebook's functionality allows you to see how many clicks and actions have been performed and will produce a report of your ads. Keeping track of how well your ads are performing and adjusting accordingly should be done to ensure maximum advertising efficiency. However, keep in mind that this may not be 100 percent effective for everyone, so testing out Facebook’s ad system is advisable. Set a reasonable budget that allows you to advertise during the course of weeks and months. Measure results by conversion as customers, comments, and likes instead of direct sales. 

The most important thing you can do is develop an interest for your products or services and using that to bridge a relationship with potential customers. Another thing to keep in mind is to keep track of any other resources you may be utilizing and compare them to other paid advertising methods you've employed, if possible. This allows you to evaluate whether Facebook is even worth the effort to advertise your products or service your business provides. 

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